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For a product to be viable and available to the patients and users, it has to generate revenue, create jobs and contribute to the UK Economy and the UK Life Sciences Industry
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Independent Market research and Customer Discovery exercise has being conducted by Accelerate Associates and Pym's Consultancy. Detailed in-depth on-to-one interviews of users, stakeholders and purchasers 
Cost Benefit Analysis
York Health Economic Consortium an independent, highly reputed organisation has done a detailed cost-benefit analysis. Although these events are not common, the litigation, legal costs associated, morbidity and staff cost amount to several million per year. We intend to make it available at a sustainable and cost-effective price which is much lower than the economically justifiable, cost-neutral price as demonstrated by this analysis.
This will bring significant cost savings to the NHS.
iCount is a registered trademark (UK Intellectual property Office)
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